Managed UK PPC advertising falls within the general term of Internet Marketing or Online Marketing which, in simple terms, comprises of;
Search engine optimization, which refers to work you can have direct control over such as:
- key phrase analysis
- on page content
- meta tag analysis
- link building techniques and
Paid Inclusion or PPC campaigns
- This is where you pay Google to place or display your website URL as a ‘paid listing’ when someone types in a key phrase for which you have bid on.
The advantage of being placed as a sponsored listing means you invariably appear at the top of the results page which, as we all know, is where our eyes first scan to assess what to click through too. If the browser does click your link URL, you then pay Google an amount (within limits) you agreed
Are Pay Per Click managed campaigns essential for UK companies?
Yes, without doubt…that’s if you want to be successful online. To get the most out of such a campaign, the budget needs to be controlled and monitored if it is to be cost effective and have any impact on your online sales.
The benefit of this form of marketing is that targeted traffic is driven to your site immediately. No need to wait for Google to index pages, your ad appears, browsers click through, a potential purchaser hits your landing page from the time your campaign goes live.
PPC is a very, very powerful marketing tool and when used in conjunction with conventional SEO or optimization work, dramatically increases your websites online visibility and potential sales.
Everyone, including the main high street retailers, now see the internet and online selling as an integral part of their marketing strategy.
With one in three households using the net to surf, browse and search for information online, your website needs to be effective and bring in those hard earned sales before you get swamped by your competitors.
A UK Pay Per Click management campaign is one of those ways in helping you get in front of your competitors before it’s too late.
We provide specialist affordable web promotion services that put your company in the forefront of the internet business market. We also offer a cost effective flexible payment plan which includes being paid by results.
Your competition is taking the lion’s share of your markets internet business but now it can be your turn.
Just fill in our quick contact form or alternatively, if you would like to have an informal friendly chat first, please call the number below and I would be happy to discuss how we can put your website where it needs to be, at the top of the search engine results pages.
Pay Per Click Management UK Specialists
0845 004 2093