Just the same as your local high street store, if it is in a backstreet where no pedestrians are, how are you going to sell your goods? Well without some form of online marketing a UK company has very little chance indeed.
A retail store has to be found before anyway can open the door. Owning a website is exactly the same but in this case you don’t want foot traffic, you want web traffic. People visiting your site is the first step in making that all important sale.
Thats where we come in, we are experts in search engine optmization techniques and our aim is to bring in or drive traffic to your website thereby giving you the chance of making that all important online sale.
To be successful, does a UK company need online marketing ?
Undoubtedly ………..and it’s not sales hype.
Online marketing is based in two main techniques, search engine optimization (SEO) and ‘Paid Inclusion’ or Pay Per Click (PPC) advertising.
SEO basically means working directly on the site using techniques such as key phrase analysis, content, meta tag analysis (all knows an on-page optimization) and link building (off page optimizing) where the aim is to grow your site organically by appearing higher in the results pages for your chosen key phrases.
Pay per click campaigns on the other hand is a form of paid promotion, primarily using vehicles such as Google Adwords.
With PPC, you bid on a keyphrase term which when a browser keys in that phrase, your website will appear as a sponsored listing on the top or side of the resultant first page of results.
This technique has two sides to it.
- Traffic is instant, your web site is there at the top of the page and over 25% of the viewers will click through to it is possible that a sale could be immediate.
- On the downside, the campaign can be costly if not managed correctly. You need to employ the services of a Google Adwords professional such as ourselves at Web Traffic if the campaign is to be cost effective and beneficial.
With sales online increasing at a phenomenal rate, it is vital that web masters get their sites where they need to be..ranked above their competition in the search engine results pages or SERP’s using tried and tested SEO techniques.
Unfortunately this is normally a time consuming excercise purely down to the way the engines work and until that can have any effect, many companies employ PPC campaigns to give their sales that initial shot in the arm as it were.
With one in three households using a PC in one shape or form, your website needs to be effective and sucessful if you are to avoid being trampled on by your competitors.
We provide specialist affordable Online Marketing UK services using Magento eCommerce software that put your company in the forefront of the internet business market. We offer a cost effective flexible payment plan which includes being paid by results.
Your competition is taking the lion’s share of your markets internet business but now it’s your turn.
Contact us today to have an informal friendly chat on how we can turn the tables and start putting profit back into your business.
Online Marketing UK Specialists
0845 004 2093